Love The 88

Smirnoff's mixhibit app aggregates your personal social content to create custom, shareable videos. We launched a global influencer program spanning three continents to raise awareness of the app, partnering with influential bloggers, artists and photographers including The Facehunter, Alice Point, Mr. Penfold and Michigan Rabbit. 

Stir your own up here.

We've been hard at work with Pace Gallery designing a new web presence. Explore over 50 years of the contemporary gallery's New York, London and Beijing collections here.

We celebrated Fashion's Night Out in street-style with Supreme and Three 6 Mafia at Westway. Many thanks for bringing us on to help make this event the most talked about party of FNO.

We were front row this NYFW, managing the social profiles of Charlotte Ronson and Erickson Beamon. Our on-site activation teams and in-house growth strategists provided on-site coverage and engagement to increase social followings of both brands surrounding the events. 

Few events this summer we enjoyed more than The Cools’ Jamboree. The 88 managed PR and social media activation supporting the social shopping site’s debut event, featuring Adam Green, OHWOW, Albert Hammond Jr., Fat Radish, Casey Neistat, Stephanie LaCava, Waris Ahluwalia, and many, many more.  See what you missed on Elle, Style.com, Interview Magazine, and Harper’s Bazaar. 

Pink sunsets, waterside hammocks, live performances from The Kills, Blood Orange, and Dirty Projectors. Summertime memories at The Surf Lodge will be hard to forget. we relaunched the boutique hotel's blog and social channels, providing content, community and growth management throughout the busy summer months. 

Because few things are more important than giving back to your community, The 88 designed, developed, and launched ecomom’s Facebook sweepstakes with David Arquette, Bethenny Frankel and Tater Tots & Jello.  Each purchase on ecomom.com feeds a hungry child for a day- learn more about their “It’s All Good” initiative, and enter to win. 

The 88 collaborated with Man Repeller’s Leandra Medine to enlighten the fashion savvy about online boutique Feminin Rascal’s exclusive European wares. With curated offerings from brands like Aperlai, Camilla Skovgaard, Thierry Lasry and Maison Fabre, we expect big things from our new favorite e-tailer.

In case you missed the world premiere at Los Angeles Film Festival, The Latest Batch of Focus Forward Films are now available online. Get inspired with three-minute documentaries from five new directors.

Midsummer comes to America in The 88's latest film, featuring A$AP ROCKY and Icona Pop. See how we celebrated Midsummer with Kanon Vodka in this Alex Klein-directed piece.

The 88 designed and developed our very own man-purse hunter extraordinaire's street style blog,MURSEGAME. See how your bag stacks up.  

Cocktails and music go hand in hand, which is why we created a custom Facebook Spotify app for Kanon Organic Vodka, featuring our partners at music festivals nationwide. Listen to playlists from Mia Moretti, Penguin Prison, Kitsune, The Standard Hotel and many more here. 

The 88 created the Friends of Kanon NYFW Instagram Viewer for Kanon Organic Vodka! Check out all of the best Fashion Week images in one place, in real time.

Together with GE, Cinelan & Vimeo, The 88 launches Focus Forward – an unprecedented new series of 30 three-minute stories about innovative people who are reshaping the world through act or invention, directed by the world’s most celebrated documentary filmmakers.

The 88 launches the online home for Cinelan, a NY based film publisher that brings the critical lens and diverse voices of documentary filmmakers to global audiences.

To raise awareness of contemporary womenswear designer Sachin + Babi's Spring/Summer line, we partnered with fashion blogger and stylist Kelly Framel of The Glamourai for a series of digital collaborations. A co-presented Facebook competition offered fans the chance to win looks from the collection, styled personally by Kelly. For the entire editorial spread, visit The Glamourai. 

To raise awareness of contemporary womenswear designer Sachin + Babi's Spring/Summer line, we partnered with fashion blogger and stylist Kelly Framel of The Glamourai for a series of digital collaborations. A co-presented Facebook competition offered fans the chance to win looks from the collection, styled personally by Kelly. For the entire editorial spread, visit The Glamourai.

The 88 launches a Facebook promotion by The Glamourai for Sachin + Babi.

From style icons to walk-offs our film with Man Repeller for Bobbi Brown Cosmetics has everything a fashionista needs.

Working with Elle Muliarchyk, The 88 created the web visualization of “Lips of Babel”, a series of mesmerizing close-up video portraits of models delivering tongue twisters in their native tongues.  Read more at the New York Times.

PrePlay Pick ‘em lets you show off your football knowledge on Facebook with your friends by picking one winning team per week of the regular season. The catch is you can not pick the same team twice. Created by The 88.

The 88 launches Marlene Marino’s new photographic website featuring photos from Purple, Dazed & Confused, and Another Magazine.

The 88 Produced a little film teaching you how to host a Sunday brunch in a downpour starring the Kanon Bloody Mary. 

Hello Jared Leto and Harry Beee.  The 88 commissioned a series of polaroids during Kanon Organic Vodka’s events at New York Fashion Week.  

Good things come to those who wait, and while we are working on the anticipated Sachin + Babi website we launched their teaser site.

The 88 created a teaser film for Sachin + Babi’s upcoming Spring 2012 collection.

Andrej Pejic channels Marilyn Monroe in “Norman Jean”. Directed by Jenna Elizabeth, produced by The 88, appearing exclusively on Milk Made.

For Sachin + Babi’s NYFW presentation we created a 40ft cinemascope film installation with mixed video and photography.  It is the perfect accessory for any outfit.

We are known for digital, but print is always where our heart is.  Airedale’s SS12 look book was printed on newsprint and showcases our recent Airedale photography.

Airedale’s SS12 look book is now online. Designed and Produced by The 88.