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What is Digital Marketing

The internet has become one of the biggest tools for communication, entertainment and information



Introduction to Digital Marketing

The internet has become one of the biggest tools for communication, entertainment and information. Furthermore, it has changed how people work, shop or buy goods and services, and even get to spend their free time.

Various studies have shown that the purchase journey, for most consumers, starts online. This is true even if you intend to eventually buy a product or service from a physical store.

Therefore, it’s important for businesses to develop an online presence. This is the only way to exploit the opportunities that the internet presents to businesses.

Businesses without an online presence are already missing out on lots of lucrative opportunities for making more sales. This is attributed to the fact that internet usage continues to increase daily, globally.

In the US alone, over 85% of the population has access to the internet. This reflects the power of the internet in shaping how businesses operate in this age.

Therefore, businesses require solid digital marketing strategies to exploit the unlimited opportunities available over the internet.


What Is

Digital Marketing

Digital marketing is the promotion of goods or services on digital media or the internet. It encompasses a range of tactics including search engine optimization (SEO), social media marketing (SMM), search engine marketing (SEM), pay per click advertising (PPC), email marketing, mobile marketing, and so much more.

Why do we need

Digital Marketing

If you’re a company with a digital presence, you already know that being online can positively impact your business. However, there’s also a lot of competition online because millions of businesses worldwide have gone digital.

The competition a business may face online is likely to be fiercer than what you’re used to in the physical world. You must then differentiate your brand from your competition to benefit from having an online presence.

But, do you have the skills required to make your digital asset competitive? Do you know how to advertise your products and/or services online? How about maintaining a professional online presence? This is where digital marketing comes in to help promote your business.

Just like you would need help operating your store physically and marketing your products or services, you’ll need digital marketing services. It helps your business to reach a wider audience and become more competitive and professional online.

Even if you have digital marketing skills, you may not have the time you’d need to focus on promoting your products and/or services (or brand). Moreover, you still have to run other important aspects of operating your business.

Therefore, you can hire a professional marketing company to handle the promotional needs of your business while you focus on steering your company forward. What’s more, you’re bound to achieve more with professional marketing services because they remove guesswork from running your business.

How does Digital Marketing Affect Business?


Digital marketing affects business in many ways. First, you can use digital marketing to increase the sales of your products or services. Many people increasingly shop online or simply start their consumer journey with research over the internet.

You can tap into this traffic, drive the leads generated down the sales funnel, and eventually convert them into buying customers. Digital marketing also helps with brand awareness. Your brand can easily go viral online in just a day, something that can quickly boost your business.

When you setup your business online, you break the physical barriers associated with running a physical store. Today, over 4.6 billion people worldwide have access to the internet.

Sell and ship your products to people living beyond your borders to exploit the power of the internet. This means more revenue for you and a chance to take your business global.

Digital marketing also saves you money as compared to traditional marketing. You can quickly verify the success of your marketing efforts and calculate obtained ROI. This is unlike traditional marketing tactics such as billboards and print advertising.

People spend lots of their time online. They interact with brands that have already gone digital, and expect the brands they trust to be online.

If you already have an online presence and an audience to target, you’ll easily build customer trust and loyalty in your brand. In turn, this leads to the growth of your business.


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